Visual identity for Ganjeh, a small shop for displaying and selling Iranian artworks and handicrafts in Luzern. Ganjeh’s aim is to expose a shared passion for high-quality craftsmanship and timeless design from Iranian artists and designers.

In terms of meaning and concept “Ganjeh” deals with two words: treasury box and treasure; They are linked to the artist’s story that presents the uniqueness in the objects such as ceramics, glasses, clothing, leather goods, or pieces of jewelry.